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Overview
Cabinet Direct Club, a newly founded cabinet installation company, had no digital presence or experience with paid advertising. Ready to grow, they sought a strategic approach to building an online presence and acquiring new customers sustainably.
23
Leads Recorded
$77,633.71
In Trackable Revenue
Challenges
Competing Against Industry GiantsCabinet Direct Club faced fierce competition from established brands like Home Depot and Lowe's. We needed to craft campaigns that could stand out and generate results despite the presence of these big spenders.Managing a Lengthy Sales CycleWith a long sales process, tracking and nurturing leads was crucial to demonstrating the value of the campaign and proving the return on investment.Working Within a Conservative BudgetAs a new company with limited resources, optimizing every dollar spent was key. We needed to create efficient campaigns that maximized results while staying within the client's budget.
Solutions
Digital Resource implemented a dual-channel strategy leveraging Google Ads for high-intent search traffic and Facebook Ads for top-of-funnel lead generation. All leads were tracked via DR Lead Manager to capture long-cycle conversions.
Strategic Approach
Channel DiversificationUsed Facebook Ads for low-cost awareness and Google Ads for bottom-funnel conversions.Offer DesignCreated a strong introductory offer: a free in-home consultation to entice clicks and conversions.Geo-TargetingFocused campaigns within a calculated service radius to avoid wasted spend and increase relevance.Keyword StrategyDeployed modified broad and phrase match keywords with real-time optimization to refine ad targeting.
Implementation
Our team followed a comprehensive approach to generate high-quality leads while staying within budget and service area constraints.Offer SelectionAfter conducting market research, we decided to offer a free in-home consultation to incentivize prospects to take action.Target Radius DefinitionWe defined a target radius that would help us reach a sufficient number of potential customers while staying within the client’s service area.Keyword ResearchUsing various tools, we researched high-value keywords with the right balance of relevance and search volume to ensure we were targeting the right audience.Campaign & Ad Group StructureWe carefully planned campaign and ad group structures, allowing us to write highly-targeted ad copy to reach the ideal prospects.Conversion Tracking SetupConversion tracking was implemented for calls over 60 seconds and completed landing page forms to measure campaign effectiveness.Keyword Prospecting & OptimizationWe started with modified broad match keywords, later refining our targeting by adding high-converting keywords as phrase matches and excluding non-converting terms.Ongoing Ad OptimizationAs the campaign progressed, we continuously optimized the ad copy to improve the click-through rate and maximize lead generation.
Results
This campaign delivered exceptional results:
23
Leads Recorded
$77,633.71
In Trackable Revenue
673%
Return on Ad Spend
Conclusion
By strategically utilizing Facebook and Google Ads, Cabinet Direct Club was able to generate high-quality leads and optimize their budget for maximum return. The campaign successfully attracted new customers, built brand awareness, and set the foundation for sustainable growth, all while tracking performance through DR Lead Manager.
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